Designed by A.M.Cassandra in the early 20th century, Peignot reflects the art deco style of the period. It was stylish and versatile while being famous for paving the history of the poster. Peignot was considered the "official" typeface of the World Exhibition in Paris in 1937 and response was favorable.

Cooper Black, considered a rounded serif "fat-faced' type face, find its place in advertising due to it's ability to catch the eye. It was designed by Oswald Cooper around the turn of the 20th century and as known for combining calligraphic and typographic skill-sets to create modern advertisements.